Read the posts.Not the interface.

I keep one daily note about what we learned from customers. The best ideas often begin with a very plain sentence.

Our new setup page is live: three decisions instead of nine, and every choice can be changed later.

A calm interface does not do less. It simply knows when to step aside and let the person move forward.

Twenty customers completed the new flow this morning without asking a single question. That is our best metric of the week.

I replaced our Monday meeting with a ten-line note. Everyone now arrives with the same context and one decision to make.

I spent six months watching how small teams make product decisions. At first, context travels naturally. Then the team grows, information spreads out, and every decision needs another meeting. We changed one habit: whoever proposes a decision first writes down the problem, the constraints, and what would change their mind. Three weeks later: shorter meetings, sharper disagreements, and nobody hunting through ten conversations for the latest version of an idea. It is not spectacular. It genuinely changes the week.

Editorial work begins when you remove the sentence that merely explains the title.